ONLINE & e-NEWSLETTER SPONSORSHIPS & ADVERTISING

Make a direct connection to dealers!

• NADA.org
• NADA Headlines e-newsletter
• AutoExecMag.com

NADA.ORG
NADA.org, the official Web site of the National Automobile Dealers Association, is accepting online advertising sponsorships that provide organizations and companies with wider exposure to NADA’s membership.

Tired of branding alongside other advertisers, even competitors? Look no further. NADA.org accepts exclusive sponsorships of individual Web pages, so dealers are only thinking of you.

• Ad Specs
• Rates
• Discounts
• Production Info
• General Info

AD SPECS

Thumbnail Sponsorships will be static or animated files, customized with a black bar on the top announcing “SPONSORED BY.” The remainder of the thumbnail will be provided by the advertiser as a JPG or GIF file, and can contain a logo, tagline, and method of contact. Each thumbnail will link to the sponsor’s specified Web page. All graphics are subject to approval. Third-party ad tags are accepted.

• Thumbnail specs: 125 x 125 pixels, 72 dpi
• Thumbnail advertising sponsorships are exclusive. Only your message will be associated with the page conent.

Resource Sponsorships include the “Print This Page” icon and the “E-mail to a Friend” icon on all interior pages of NADA.org. Resource sponsorships also include integrations of a sponsorship bar in the footer/header of popular PDF documents such as NADA Data.

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RATES
All 59 NADA.org landing pages are priced at $2,875 gross/month. The following pages include a 20% premium page fee:

• NADA Data
• AutoCareers Online
• Convention
• NADA-TV
• Resource Sponsorships
• Search Results

DISCOUNTS
AutoExec print advertisers receive a 10% discount on NADA.org online advertising sponsorships. Six-month insertions receive a 10% discount. Twelve-month insertions receive a 15% discount.

PRODUCTION INFO
E-mail materials to caddington@nada.org. Include all files, additional images, URL details, alt text (maximum of 10 words), and any other instructions. Also include placement information, any third-party ad tags, and reporting instructions. Creative due 10 days prior to first of the month.

GENERAL INFO
Advertising sponsorships do not appear on the NADA.org home page, and pop-up ads are not permitted. NADA has the right to refuse placement of any advertisement that violates NADA advertising guidelines.

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NADA HEADLINES E-NEWSLETTER
NADA Headlines is NADA’s daily e-newsletter communication, distributed to more than 35,000 subscribers, including NADA Members, Dealers, and all media.

E-newsletter Sponsorships will be static or animated files, customized with a black bar on top announcing “SPONSORED BY.” The sponsorship will appear in the upper right-hand corner of the e-newsletter, next to “NADA Headlines.” The thumbnail will be provided by the advertiser as a JPG or GIF file, and can contain a logo, method of contact, and tag line. Each thumbnail will link to the sponsor’s specified Web page. The sponsorship also includes a horizontal banner ad at the footer of the page. Third-party ad tags are accepted.

Bonus Sponsorship: Includes exclusive sponsorship of the NADA Headlines page: www.NADA.org/NADAHeadlines.

• Ad Specs
• Rates
• Discounts
• Production Info
• General Info

SPECS
Thumbnail: 102 x 50 pixels, 72dpi, not to exceed 15K
Banner: 584 x 50 pixels, 72dpi, not to exceed 20K

RATES
$6,325 gross/monthly sponsorship

DISCOUNTS
AutoExec print advertisers receive a 10% discount on NADA.org online advertising sponsorships. Six-month insertions receive a 10% discount. Twelve-month insertions receive a 15% discount.

PRODUCTION INFO
E-mail materials to caddington@nada.org. Include all files, additional images, URL details, alt text (maximum of 10 words), and any other instructions. Also include placement information, any third-party ad tags, and reporting instructions. Creative due 10 days prior to first of the month.

GENERAL INFO
NADA has the right to refuse placement of any advertisement that violates NADA advertising guidelines.

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AutoExecMag.com
Autoexecmag.com is part of the online network of NADA (www.nada.org), a connection that ensures high visibility from dealers nationwide. Its constantly changing editorial, such as top news, dealer surveys, and financial tips, attracts dealers who have the power to buy your products.