2009 NADA Convention Sponsorship Opportunities
New Orleans, January 24-27, 2009

• Discounts
• Facts
• Hotel
• Print
• Online
• Transportation
• Exhibit Hall

NEW DISCOUNTS AVAILABLE

• Agency Discount — 15%
• First-time Sponsor — 10%
• Volume Purchasing Discounts — 5%–15%

FACTS

• 2008 attendance, approximately 24,000.
• 98% of current attendees have either the final say, specify the supplier, and/or recommend for purchase the product/services exhibited at NADA compared with an industry all-show average of 82%.
• 78% of attendees have higher than average buying plans (vs. industry average of 55%) and almost 20% plan on spending more than $100,000.
• 93% of attendees travel over 400 miles to attend this convention—reflecting their commitment to attend this “must see” event.

TOP

HOTEL
With 30 host hotels at the 2009 convention, hotel sponsorships are an effective way to reach your audience in a direct manner.

• NEW Room Drop Bags plus 2 inserts — $35,000 gross
  (available Friday, Saturday, Sunday > January 23–25)
  Sponsorship of the Room Drop Bags gains you not only exposure to the one room drop bag to the convention attendees, but two additional inserts into the bag at no cost. Your name, message, logo, and/or booth number will appear on the outside of the bag.


• NEW Room Drop Bag Inserts — $4,500 gross per insert
  (available Friday, Saturday, Sunday > January 23–25)
  Have a message? We’ll deliver it straight to the attendees at area hotels. Drop in an information sheet, a brochure, a pen, or creative gift to get your message to attendees.


• NEW Hotel TV Screen Cling-ons — $38,500 gross
  This is the perfect sponsorship for those who want to make a “lasting” impression. TV Screen Cling-ons will be applied to the television screen in attendee hotel rooms. Peel it off and re-stick it over and over again. It’s an addictive toy for guests to fidget with.


• Hotel Key Cards — $62,500 gross
  Sponsoring a magnetic striped hotel room key card will place your company’s message directly into the pockets of the show’s attendees. On average, convention attendees view their credit card-size hotel room keys seven times a day. This is an exclusive sponsorship.


• NEW NADA Beads — $15,500 gross
  Grab hold of attendees with NADA Beads, customized to your colors and message. Handed out at host hotels during check-in, NADA Beads will bring the spirit of New Orleans to the NADA Convention attendees.


• NADA-TV — $14,250–$37,440 gross
  NADA-TV, the official NADA Convention news program, features daily convention coverage, exhibit hall reports, and interviews. Reserve a commercial spot, and your commercial will be broadcast to major convention hotels, the convention center, and at least 10,000 dealerships across the U.S. and Canada. Your commercial will air once every hour, every day of the convention, increasing your airtime exponentially. Segment sponsorships available as well.


• NADA-TV Tent Cards — $20,820 gross
  Grab the attention of attendees at their hotels. NADA-TV Tent Cards are placed in all convention hotel rooms, announcing channel information alongside your company’s message.

TOP

PRINT

• AutoExec February Convention Issue
  Placed in the hands of every convention attendee (and mailed to the full AutoExec circulation), this issue has a complete show rundown, listing of all booth locations and a workshop schedule for easy reference. Additionally, AutoExec’s award-winning editorial coverage will contain key feature articles. Want to stand out? Wrap your message around the issue with a Bellyband, Cover Wrap, or Gatefold. Include an insert or outsert with the issue and take advantage of our unique mailing list and postal savings. Space Deadline: 12-20-08. Artwork Deadline: 12-27-08.


• NEW AutoExec Convention Guide
  The AutoExec Convention Guide is an invaluable, on-site resource containing convention-related news and events, but also a look into how dealers are helping the New Orleans community in the revitalization of a great city. This year the Convention Guide will be polybagged with the February Convention Issue and distributed to convention attendees. Space Deadline: 12-20-08. Artwork Deadline: 12-27-08.


• AutoExec Convention Guide Exhibit Hall Pullout Map — $11,250 gross
  Exhibitors will be referencing this pullout map of the exposition floor throughout the week in New Orleans. With sponsorship, your company receives 2 four-color ads within the map, your booth’s listing highlighted, and your logo throughout the map. Space Deadline: 12-20-08. Artwork Deadline: 12-27-08.


• NEW AutoExec Convention Guide New Orleans 3-D Pop-up Map — $40,000 gross
  Not sure whether to turn left or right? A quick look inside the AutoExec Convention Guide and you’ll find a 3-D, pop-up map of the greater downtown New Orleans area. This quick reference can be pulled out of the magazine and placed in your pocket for easy use. Exclusive sponsorship includes advertising on the front and back cover of the pop-up map. Space Deadline: 11-1-08. Artwork Deadline: 11-12-08.


• Convention & Exposition Program Directory — $8,400–$13,725 gross
  The directory referenced by attendees every day to learn of sessions, workshops, events, and detailed listings of exhibitors is handed out to all attendees. New this year, we are offering full page and half-page advertising. Space is limited. Space Deadline: 11-1-08. Artwork Deadline: 11-12-08.

TOP

ONLINE

• NEW NADA 2009 Convention Web site Banner Ads
  Be where the dealers are. On the 2009 convention web site, you can register, get your exhibitor kit, plan your stay, and view the schedule. This is a great way to catch the eye of anyone and everyone participating in this year’s convention. Animated or static banner ads are available. For specs and rates, please contact your regional marketing representative.


• NADA.org Online Sponsorships — $2,875 gross/month
  Nada.org is now offering online sponsorships of individual pages throughout the site. A great way to catch the eye of attendees is through sponsoring the NADA.org Convention Page.


• NADA Headlines E-newsletter — $6,325 gross/month
  Use this daily e-newsletter to distribute your convention-related message to more than 18,500 subscribers. With a 30% open rate, your message is sure to penetrate the dealer attendee of this year’s convention.


• AutoExecMag.com Web site Banner Ads — $1,800-$7,200 gross
  AutoExecMag.com offers online banner ads to accommodate your message about the upcoming convention. With evolving editorial including top news, cealer surveys, and financial tips, AutoExecMag.com attracts cealers who have the power to buy your products.


• NEW AutoExecMag.com Online Convention Webcast — $8,400 gross
  This exclusive opportunity allows your brand to announce “Today’s NADA Convention Headlines” with a logo on the home page, as well as a freeze-frame logo representation at the beginning of all NADA-TV coverage posted on autoexecmag.com. This sponsor will also receive a banner opportunity announcing their sponsorship. Updated hourly, live reports draw dealers attending convention and those following the news from home.

TOP

TRANSPORTATION
With over 100 buses transporting attendees to and from the show, this is an effective way to get in front of attendees.

• Shuttle Bus Sponsorships — $2,500–$19,850 gross per bus
  More than 100 shuttle buses will carry your message throughout NADA’s 2009 Convention & Exposition as they transport attendees to and from the show. Adhere your company’s name/logo/booth number and message to the side of the bus. These buses will be seen throughout New Orleans, resulting in thousands of impressions to show attendees and the local New Orleans market. With various sizes, you can make the right kind of impression. A minimum purchase of five buses is required.


• NEW Bus Headrest Covers — $3,850 gross per bus
  Make a lasting impression at NADA’s 2009 Convention & Exposition by sponsoring the more than 50 shuttle bus headrest covers on each bus responsible for transporting attendees to and from the show. Each time an attendee or exhibitor steps onto a shuttle bus, they will be greeted by your company’s name/logo/booth number on the headrest cover of that bus. Sponsorship includes production of two-color design, installation, and removal.

TOP

EXHIBIT HALL
New this year, NADA is offering opportunities for advertising within the Convention & Exposition Hall. Drive traffic to your booth with these effective sponsorships.

• NEW NADA Health Pavilion Sponsorship — $75,000 gross
  NADA’s Lifestyle Lounge draws a huge crowd every year to take advantage of lifestyle pampering and services. This year’s Health Pavilion, themed after the host city, will contain services such as bone density scans, cholesterol screenings, and more. Sponsorship includes signage, a leave behind of your choice, and your company’s logo on the printed reports handed to each visitor of the Health Pavilion.


• NEW Rotating Kiosk Sponsorship — $3,300 gross per panel
  Gain more exposure during the four-day automotive industry event of the year. Advertise your message to power buyers and attendees by sponsoring the revolving advertising kiosk panels. Market your message and drive traffic to your booth. Each back-lit, rotating kiosk is designed with three-sided panels.


• NEW Internet Cafés — $7,500 per Café
  The Internet Cafés located in the Convention Center are some of the most frequented spots of the show. Attendees can use the Internet for free to look up exhibitors, check e-mail, and catch up on national news. This exclusive sponsorship includes your company’s logo on the signage, the mouse pads at each computer station, and a screensaver. There are four Internet Café sponsorships available. Cafés will be located throughout the exhibit hall with six computer stations at each café.

TOP

Updated September 8, 2008