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The NADA Dealer-Member
Over 91% of dealerships are NADA members and receive NADA's AutoExec magazine every month.

Dealership Management
Managers of these dealership departments also regularly subscribe to NADA's AutoExec:

• New-Vehicle
• Used-Vehicle
• F&I
• Service
• Parts
• Body Shop

Top Auto Industry Executives
Our regular subscribers also include the top executives of:

• Auto & Truck Manufacturers
• Financial Institutions
• Insurance Providers
• Auto Auctions
• Service & Parts Suppliers
• Leasing Companies
• Online Services

Paid Subscribers
Biannual BPA audits verify that our monthly subscriber base is 100% paid.

Renewal Rate
98% of NADA's AutoExec readers renew their subscriptions.

Sources: December 2007 NADA Member Report; BPA Circulation Statement, June 2007.

AutoExec gets readers’ attention ... you get their business.

95% of AutoExec readers make or influence the purchasing decisions.

77% of AutoExec subscribers take positive action as a result of advertising.

• They buy products or services advertised.
• They recommend the purchase of products.
• They refer and discuss ads with other managers/employees in the company.
• They request additional information from an advertiser.
• They visit an advertiser’s Web site.

Our Readers Value AutoExec!

• Nearly 80% read 3 out of 4 issues.
• On average, readers spend over 35 minutes reading each issue.
• The average total pass-along is 2 readers per issue.
• 80% feel that AutoExec is the most credible, compared to other industry publications.
• More than half feel that AutoExec contains very useful advertising.
• More than half agree that advertising in AutoExec is more focused on their needs than that of other publications.

Sources: Harvey Research, Inc., June 2007 Ad-Q Study; August 2006 Reader Profile Study