Throughout the years, AutoExec has offered up ideas on every possible aspect of building and operating a bricks-and-mortar dealership. This month, we focus on your second store—the Internet showroom. It’s where many customers now get their first impressions of you. Since more people choose where to buy from Internet searches, your Web site must be as attractive and inviting as your building on Main Street. But deal breakers like out-of-date inventory, bad grammar, and failure to give quotes may be turning off potential buyers. Find out how your Web site stacks up against the dos and don’ts revealed in senior editor Mary Anne Shreve’s “Building Trust & Sales Online.”

Building Trust & Sales Online
More customers get their first impressions at your Internet store.
By Mary Anne Shreve

Greatest Hits
(print edition only)
The key to placing high on search engines.
By Nancy Dunham

Video Tips
(print edition only)
Consider your customer base before going wild.
By Nancy Dunham

Green Fever
USA Today innovation award: Dealers honored for making stores more envirofriendly.
By Laetitia Clayton

NADA Data
(print edition only)
Annual financial profile of new-vehicle dealerships from NADA Industry Analysis.

OnTrack
Vehicle previews; What's new
in the business.
Edited by Joe Phillips and Joan Mooney

Then & Now
Century Award winner: Don Drennen Motor Co.
By Laura Withers

Chairman’s Page
(print edition only)
DAS: Now more than ever…
By NADA Chairman Annette Sykora

NADA Highlights
(print edition only)
Questioning GM’s “Standards.” Management Ed seminars.
By Laetitia Clayton

Faces of NADA
(print edition only)
NADART vice president Phil Holland and executive director Bob Peden.

Washington Update
(print edition only)
Tool plans under IRS watch. UNICAP: NADA wants guidance. Military Family Leave order. Work credit for “high-risk” youths.
By Leigh Glenn

Sales Trends
(print edition only)
Dealer advertising. This Month’s Data: Average AuctionNet price. AuctionNet sales percentage. Average dealership profile.
Edited by Atilla Akgun

Best Ideas
(print edition only)
Marketing magnets.
By Sarah E. Moran

20 Group
(print edition only)
Business sense: managing used-car inventory.
By Steve Risso

Front Office
Job interviews: Ask the right questions, get the right answers—or not.
By Gary Wollenhaupt

Used Cars
(print edition only)
On the go with CPO: Dealers try to make up for sliding new-car sales
By Martha Thomas

Buyer’s Guide
This month’s print edition.
By Christine A. DeJoy

TalePipe
Huffs and puffs along the automotive road.
Edited by Peter Craig

Shifting Gears
Dual headlights.
By Atilla Akgun