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C O V E R

AutoExec September 2009

 

The news on domestic automakers has mainly been on the GM and Chrysler bailouts, but Ford has a strong story to tell—it’s the only domestic automaker to gain market share. CEO Alan Mulally, who had been turnaround king at Boeing, borrowed billions early on and didn’t have to go hat in hand to the government. That’s been a big plus for many customers. Ford has also managed to balance its traditionally truck-heavy lineup with the hot Fusion, Focus, and soon, an all-new Fiesta. “I don’t think I’ve ever been more positive,” says dealer Pete Greiner of Greiner Ford/Lincoln/Mercury in Casper, Wyo. For the full rundown, check out senior editor Joan Mooney’s “Ford Forges Ahead.”

F E A T U R E S

Clunker Aftermath
(print edition only)
How to make the sales magic last.
By Mary Anne Shreve

Ford Forges Ahead
The maker has hot new product, no federal loans, and happy dealers.
By Joan Mooney

   

Captives Tied Up
(print edition only)
With sources shifting, dealers face a different world of credit.
By Joan Mooney

     

F I R S T   U P

OnTrack
Vehicle previews. What's new
in the business.
Edited by Joe Phillips and Joan Mooney

Chairman’s Page
“Clunkers”: fast sales, slow reimbursements.
By NADA Chairman John McEleney

NADA Highlights
(print edition only)
Chrysler payments. Parts manager course. 20 Group e-composites.
By Leigh Glenn

   

Washington Update
(print edition only)
Targeting texting. Tax relief. Tax deduction.
By Leigh Glenn

Sales Trends
(print edition only)
Forecast. Advertising expenditures. Average dealership profile.
Edited by Joe Phillips


C O L U M N S

Best Ideas
(print edition only)
Teachable moments: hot tips from around the store.
By Nancy Dunham

Dealer Academy
(print edition only)
Cutting expenses: Tough times demand tough tactics.
By Steve Lane

Front Office
(print edition only)
Fighting fraud.
By Nancy Dunham

   

Used Cars
(print edition only)
Auction prices, values site.
By Joan Mooney

Service Lane
(print edition only)
Direct pay: Everyone wins when customers pay advisers.
By Mary Anne Shreve

Classifieds
(print edition only)
Products to pump up profits.

Buyer’s Guide
(print edition only)
Tool carts. Large-format ads. Electrical accessories. More.
By Christine A. DeJoy


T H E   B A C K   E N D

TalePipe
Huffs and puffs along the automotive road.
Edited by Peter Craig

 

Shifting Gears
Small cars.
By Joe Phillips