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The Back End: June 2009
A LOOK BACK
GM and Chrysler
—BY JOE PHILLIPS AND PETER CRAIG
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1955 Dodge La Femme and 1959 Cadillac convertible (above) |
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1932 Buick hood ornament (above) and GM E-Flex fuel cell (below) |
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1903 one-cylinder engine used in early Cadillacs |
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1965 Chevrolet Corvair, which was panned by Ralph Nader in his book Unsafe at Any Speed |
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1969 Dodge Charger |
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1960s Chrysler ad campaign |
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GM founder
William C. “Billy” Durant |
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Walter P. Chrysler, with a 1924 Chrysler Six |
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The Dodge brothers |
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Dealer’s Day
in Court Act |
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Saturn, Saab become part of GM lineup. |
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1962 Plymouth Fury |
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2004 Oldsmobile Alero |
1895: Auto registrations in the United States: 4.
1897: Oldsmobile begins.
1908–1909: GM begins, incorporating Buick, Oldsmobile, Cadillac, Elmore, Oakland (later, Pontiac), and others.
1918: GM buys Chevrolet.
1920: New-car sales: 1.9 million units per year.
1924: First Chrysler introduced.
1927: New-car dealerships: 53,125.
1928: Chrysler buys Dodge, introduces Plymouth and DeSoto.
1929: New-car sales: 4.45 million units.
1949: New-car dealerships: 49,173.
1950: New-car sales: 6.5 million units.
1956: Dealer’s Day in Court Act helps spur state laws to strengthen dealer franchise agreements.
1968: Auto registrations: 100 million.
1971: New-car dealerships: 30,300.
1979: New-car sales: 10.7 million units.
1983: Chrysler repays $1.5 billion federal loan early.
1985: Saturn Corp. begins.
1986: New-car dealerships: 24,825.
1987: Chrysler buys American Motors, including Jeep.
1989: GM acquires Saab.
1995: New-car sales: 14.8 million units.
1998: Daimler “merges” with Chrysler; GM buys Hummer.
2000: New-car sales: 17.4 million units.
2001: Plymouth discontinued.
2004: Last Oldsmobile built.
2006: Auto registrations: 244 million units.
2007: Daimler sells Chrysler to Cerberus Capital Management.
2008: New-car sales: 13.2 million units.
2009: New-car dealerships: 20,010 as of January 1. Chrysler plans to cut 789 dealers.
GM sheds Saab, Saturn, Hummer,
and Pontiac brands, and plans to cut some 1,100 dealers.
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