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A LOOK BACK

GM and Chrysler

—BY JOE PHILLIPS AND PETER CRAIG


sights and scenes, New Orleans

sights and scenes, New Orleans

1955 Dodge La Femme and 1959 Cadillac convertible (above)

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1932 Buick hood ornament (above) and GM E-Flex fuel cell (below)

0609sg_GM_E_Flex_fuel_cell_variant

sights and scenes, New Orleans

1903 one-cylinder engine used in early Cadillacs

sights and scenes, New Orleans

1965 Chevrolet Corvair, which was panned by Ralph Nader in his book Unsafe at Any Speed

0609sg_1969_Dodge_Charger

1969 Dodge Charger

0609sg_1960_Chrysler_Windsor_4dr_SedanWinterad

1960s Chrysler ad campaign

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GM founder William C. “Billy” Durant

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Walter P. Chrysler, with a 1924 Chrysler Six

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The Dodge brothers

0609sg_vintage_white_house

Dealer’s Day in Court Act

Saturn, Saab

Saturn, Saab become part of GM lineup.

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1962 Plymouth Fury

2004_Oldsmobile_Alero

2004 Oldsmobile Alero

1895: Auto registrations in the United States: 4.

1897: Oldsmobile begins.

1908–1909: GM begins, incorporating Buick, Oldsmobile, Cadillac, Elmore, Oakland (later, Pontiac), and others.

1918: GM buys Chevrolet.

1920: New-car sales: 1.9 million units per year.

1924: First Chrysler introduced.

1927: New-car dealerships: 53,125.

1928: Chrysler buys Dodge, introduces Plymouth and DeSoto.

1929: New-car sales: 4.45 million units.

1949: New-car dealerships: 49,173.

1950: New-car sales: 6.5 million units.

1956: Dealer’s Day in Court Act helps spur state laws to strengthen dealer franchise agreements.

1968: Auto registrations: 100 million.

1971: New-car dealerships: 30,300.

1979: New-car sales: 10.7 million units.

1983: Chrysler repays $1.5 billion federal loan early.

1985: Saturn Corp. begins.

1986: New-car dealerships: 24,825.

1987: Chrysler buys American Motors, including Jeep.

1989: GM acquires Saab.

1995: New-car sales: 14.8 million units.

1998: Daimler “merges” with Chrysler; GM buys Hummer.

2000: New-car sales: 17.4 million units.

2001: Plymouth discontinued.

2004: Last Oldsmobile built.

2006: Auto registrations: 244 million units.

2007: Daimler sells Chrysler to Cerberus Capital Management.

2008: New-car sales: 13.2 million units.

2009: New-car dealerships: 20,010 as of January 1. Chrysler plans to cut 789 dealers. GM sheds Saab, Saturn, Hummer, and Pontiac brands, and plans to cut some 1,100 dealers.